David Beckham Featured In Panasonic And Best Buy Campaign

Los Angeles Galaxy soccerstar David Beckham reported to feature in latest Panasonic Panasonic and retailer Best Buy ads campaign. Beckham will be featured with three other Major League Soccer player Cuauhtemoc Blanco (Chicago Fire), Davino (FC Dallas) and Juan Pablo Angel (New York Red Bulls).

The aim of this campaign is to drive Hispanic consumers who are fans of soccer so it will be anchored by outdoor in cities with large Hispanic populations, including Los Angeles, Chicago and Houston. The theme of this campaign is “Panasonic Viera HDTV. El futbol llega al alma pero entra por los ojos,” which translates to: “Soccer reaches the soul but enters through the eyes.”

Although not of Hispanic descent, Beckham “is an international star who crosses ethnic lines,” said David Wright, vp, partnership marketing at MLS/Soccer United Marketing, New York. “And, of course, Blanco, Davino and Angel are major stars in the Hispanic community.” Wright said the effort is part of a trend that has seen “significant increase in activation from all of MLS’s marketing partners.”

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