Thierry Henry Joga Bonito - Video

In 2006, Henry was valued as the ninth most commercially marketable footballer in the world, as well as being the eighth richest Premiership player, with £21 million.

In terms of past endorsements, Henry featured in the Renault Clio advertisements in which he popularised the term va-va-voom, meaning “life” or “passion”. The word was subsequently added to the Concise Oxford English Dictionary. In tandem with the 2006 World Cup, Henry also featured in Nike’s Joga Bonito campaign, Portuguese for “play beautifully”.

His deal with Nike ended after the 2006 World Cup, when he signed a deal with Reebok to appear in their “I Am What I Am” campaign. In February 2007, Henry was named as one of the three ambassadors of Gillette’s “Champions program”. The program, which purported to feature three of the “best-known, most widely respected and successful athletes competing today”, also showcased Roger Federer and Tiger Woods.

As part of Reebok Entertainment’s “Framed” series, Henry was the star of a half-hour episode that detailed the making of a commercial about Henry directed by Spanish actress Paz Vega. Other past endorsements include Pepsi’s “Dare For More” campaign in 2005, alongside the likes of David Beckham and Ronaldinho.

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